A wedding is always so special, an occasion to meet people, make new alliances and it is all made wonderful by the memories when captured in frames. The new age technology has given us the chance to capture those memories in moving frames in the form of videos. When you grow old, your children and all the others whom you love can relive those memories forever with you. Wouldn’t it be nice then, when the whole world comes and share your memories with you?
This is exactly what happened with Jill and Kevin, when they uploaded their wedding video titled ‘JK Wedding Entrance Dance’ on YouTube. Never would they have imagined that it will become such a big hit, let alone inspire The Royal Wedding. To tell the truth, it was bride’s father who put up the video on the video sharing site, on the request of relatives who could not witness it in person.
The wedding in question happened on July 02, 2009 between Jill Paterson and Kevin Heinz. JK Wedding Entrance Dance video was uploaded on July 19, 2009. The video was an instant hit and within the first 48 hours, it was viewed more than 3.5 million times. As of August 28, 2011 it has been viewed more than 68 million times (at least a hundred times, by the writer of this post!).
The viral video received significant media coverage. In 2009, the year it was uploaded, it was the third most popular video on YouTube. Time Magazine ranked it at number fifteen on its list of fifty greatest YouTube videos.
What is in the video?
Well I can explain it, but why not you watch the video instead!
Impact of the video
The song in JK Wedding Entrance Dance is ‘Forever’ by Chris Brown. The singer has been in media attention involving the case of domestic violence against his high profile girlfriend and famous R&B singer Rihanna. The album was released in February 2008 and the song was more or less lost in people’s memory. But the wedding video led to a resurgence of the song. By June 26, 2009 the song reached number 4 on iTunes and number 3 on Amazon.com. This is a dream come true for any company. Organizations today spend millions on digital marketing. Here is a product (the song Forever) that does not make any effort and still tops the charts. A classic example of viral marketing, only the record label does not play any role in it!
And that is not it. The video on YouTube was so popular that it inspired a number of parodies on YouTube and in other television media. On April 15, 2011, T-Mobile uploaded a video parody of the JK Wedding Entrance Dance portraying the wedding of Prince William and Kate Middleton weeks before the actual Royal Wedding. Now that is some achievement.
We leave you with some of the comments that users left on YouTube.
Comments by the users
“Hell, I’m a 39 year old (straight!) guy and I’m embarrassed to say that tears came from my eyes when the bride made her entrance”- littletimeuk
“whenever i’m sad i watch this clip and it makes me smile again!”- cyndia320
“You guys rock!!!! I Loooooooovvvvveeeed It!! Love is…exactly what you displayed….celebration, joy,laughter and memorable moments!!! Each love in a relationship is unique as well(you definitely displayed the unique bond that you guys share) I will say it again…You Guys Rock!!!”- sleepy342009
“I LOVED IT! For some reason my eyes got watery LOL! Its different and its not a sin, theres worse things out there that we need to be worrying about.”- destiny2508
“I am so doing this at my sister’s wedding ):”- WatchMeSpore
Not everybody was happy with the video as some found it offensive and blasphemous and they also pour in their opinion as is evident
from this comment.
“Jesus suffered greatly and died for our sins. As a Catholic, it makes me sad to see His Church treated as a common place for fun and shaking your booty.”-DickCArbiter
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